They used to say nobody buys insurance; it is always sold. But in today’s fast-paced digital world, selling insurance requires a highly personalized and well-orchestrated omni-channeled approach to both digital and human engagement.
Positive engagements are the lifeblood of competing for and winning customers. Arrayworks’ TAP+ enables insurers to quickly identify, track, understand and when appropriate, engage customers with the right information, at the right moment, with targeted and personalized next best actions. With TAP+ insurers are able to create cross-organizational engagement models that allow customers to choose how they wish to connect, automating engagements and supporting customer decisions.
Done right, the benefits of a winning customer engagement model include higher sales, higher retention rates, improved customer loyalty, and higher operating efficiencies. Ultimately, this results in every insurer’s primary goal of increased profits.